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STRATEGY | BRANDING | ACTIVATION
Strategic Intent Before Creative: A Guide for Higher Ed and Nonprofit Marketers
Higher ed strategic marketing tips
vernadonovan
Jan 17, 20243 min read
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#2 - Ready, Set, Go: Refreshing Your Brand, Messaging, and Content - Higher Ed & Nonprofit Marketers
Welcome to the second blog post in our series on "Assessing Your Brand". In the first installment, we dived deep into the significance of...
vernadonovan
Oct 26, 20234 min read
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#1 Ready, Set, Go! Time to Assess Your Brand
How to be a proactive higher ed brand marketer.
vernadonovan
Aug 23, 20232 min read
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To Centralize, or Not to Centralize, That is the Question:
Benefits of Centralized vs. Decentralized Marketing in Higher Ed and Nonprofits
vernadonovan
May 9, 20232 min read
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5 Ways to Build a Higher Ed Lifestyle Brand
When you think about lifestyle brands, who comes to mind? Patagonia? Subaru? Peloton? What about Red Bull, Lululemon, or Airstream? All...
vernadonovan
Apr 11, 20233 min read
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No budget. No problem: 5 ways to get closer to your customer.
In higher ed, we are lucky. Our consumers are walking in our buildings, engaging around campus, participating in extracurricular...
vernadonovan
Mar 5, 20233 min read
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